Natural Cotton Color and the expansion of ecological and sustainable fashion

Natural Cotton Color was founded in 1995. In 2001, it included local handicrafts in its collections and participated for the first time in a Fashion event: the National Textile Industry Fair – FENIT.

Starting in 2005, he started working with the Colored Cotton of the State of Paraíba, definitely adding the artisanal work in the design of the products -- and aligning the brand with ecological and sustainable fashion.

The innovative proposal and the organic certification of international validity helped Natural Cotton Color to cross borders. Currently, the brand exports to more than ten countries, including Japan, USA, Canada, Germany, France, Saudi Arabia, and starts new business with Scandinavian countries and Australia.

Exhibitions at fairs and fashion events

From 2007 to 2011 the company presented its collections in France at the So Ethic salon of the prestigious Prêt-à-Porter Paris. He also participated in several Fashion events such as PURE London, in the British capital, Salão Internacional da Moda de Madrid -- SIMM (current Momad Metropolis), in Spain, Project in Las Vegas, in the USA, Ethical Fashion Show, now Neonit Lab, in Berlin, Germany and at Première Vision in Paris, France. With the organic product certification, the brand reached Biofach (https:/ / in Nuremberg, Germany and Tokyo, Japan, and also at Expo West in California, USA.

In 2010, the brand exhibited in Brazil at the Fashion House -- São Paulo Fashion Week business hall. At Fashion Rio the company participated in the Rio-à-Porter - Fashion and Design Business Salon and was featured in the line up, where it paraded the Winter collection in 2011 and that of Summer 2012.

In 2015, Natural Cotton Color was present at Salão +B - Brazilian Fashion Business and Creative Content Exhibition in São Paulo of the Brazilian Association of Fashion Designers – ABEST. Also this year, it opened an e-commerce store for the Natural Cotton Color group called NCC Ecobrands. In the same year, the company launched the Eco Friendly Cotton corporate blog.

In 2016, Natural Cotton Color was the first and only Brazilian brand selected by the curator to exhibit artisanal innovations at Maison d'Exceptions, a hall of excellence in Premiere Vision – Paris design. The company also exhibited again at Expo West in California, USA.

Also in 2017, Francisca Vieira, CEO of Natural Cotton Color, was the only businesswoman in Brazil to receive an invitation from the International Trade Center (ITC) agency of the United Nations (UN) to exhibit with the group of women entrepreneurs called "She's Trade " at Pure London, England.

Also in 2017, Natural Cotton Color started a project to develop new yarns and fabrics in partnership with the SENAI Paraíba Textile Technology Center. From this project comes the first colored denim, but without dyeing. That is, with the natural colors of cotton. It also develops a jacquard fabric made from threads with a mixture of cotton and silk.

In 2019, it presented new fabrics and innovative knits at the Smart Creation salon at Premiére Vision Paris, highlighting the denim without dyeing, with cotton that is already colored. That same year she participated in Design Tokyo, in Japan.

Since 2017, the brand has been a guest at the Brasil Eco Fashion Week. In 2021, with the event taking place during Milan Fashion Week, in Italy, the brand launches products focused on luxury tailoring.

In 2022, she returns to interactive fairs in person, fulfilling the agenda at the Smart Creation innovation salon at Premiére Vision Paris and at Premium, in Berlin, Germany, always with the support of the Brazilian Textile Industry Association – ABIT through the Texbrasil program of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) which works to promote Brazilian products and services abroad and attract foreign investment.

Participation in forums and lectures

In 2015, Francisca Vieira spoke at the Forum of Local Productive Arrangements (APL) in Brasília, on the topic of social inclusion. The agenda was the production chain of her fashion made with colored cotton that is based on the sustainability tripod (environmental, social and economic). In 2017, at the invitation of the Textile Exchange, Francisca exhibited her work with organic colored cotton at the Textile Sustainability Conference in Washington, USA.

In 2018, she gave a lecture at the Sustainability and Governance Forum in Curitiba and, that same year, she participated in the 2030 Public Forum of the World Trade Organization (WTO) in Geneva, Switzerland, in the panel “Trade and climate change: can we create a framework for mutual support?” organized by the Permanent Delegation of France and Canada to the WTO.

In 2019, she participated in the talk show at the Moda Connect Brasília movement, in the federal capital and spoke during the Green Summit, in the city of Itacorubi – SC.